How does Choya keep the freshness of ripe plums in their drinks? They instant freeze the plums right after they are picked and squeeze them not long after. Then, the juice is filtered and cold-stored until fermentation. This is what gives Choya “Ice Nouveau” its startlingly fresh flavor. A hint of almond dabbles through the plum, making this liquor more exciting. It’s made all the more tantalizing by the peachy nose and the fact that it is totally additive-free!
Choya "Ice Nouveau" is made in Osaka Prefecture in the Kinki region.
Choya Umeshu
Osaka Prefecture
Choya is a brewery dedicated to bringing the spirit of Japan to a worldwide audience, and their platform is a fruit dear to Japan’s heart, the plum! Choya takes this love for plums and infuses it into each of their drinks in one way or another. Their appetite for exploration and innovation is evident in each of their products, and keeps them inspired to continue “serving up smiles,” one of Choya’s mottos.