Founded in 1814, this Niigata brewery has seen its fair share of natural disasters, from fires to earthquakes, but they didn’t let that stop them. The brewers rebuilt the brewery each time it was damaged, and their passion never fizzled. In fact, the fourth owner, Kichiro, created the company motto of “Sake that brings happiness” after he lost the brewery to a fire in 1911. Today, the brewers hope their “Koshinohomare” brand can bring joy and luck to anyone who drinks it. The brewery is known for its soft water from Mt. Yoneyama and developing their own brands of rice.
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