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Asabiraki

Iwate prefecture

Founded by a seventh-generation samurai turned merchant in 1871, the name Asabiraki comes from an ancient poem depicting an early morning boat journey symbolizing a new start. Their innumerable accolades are credited to Masahiko Fujio, their brewmaster since 1984. Preserving the skills of the Nanbu Toji Guild rooted in the region known for “pretty” sake with no off-flavors, his motto is “Always stick to the basics.” He has said, “Sake brewing is agriculture. We must not spare time and effort.” He’s also helped develop the prefectural sake rice called Ginginga, which is featured in some of Asabiraki’s products.
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