Typical Umeshu (plum sake) has loads of sugar added to offset the extreme tartness of the plums from Wakayama prefecture(on average 1.8L of white liquor = 1kg sugar), however Nanbu Bijin Umeshu infuses only Ume plums into their one-of-a-kind "all koji" Junmai Sake. Sugar is not needed, since plums and koji rice are naturally sweet. This sake is easy to drink, has an attractive rose pour and high acidity, and pairs well with any meal.
Nanbu Bijin is brewed in Iwate Prefecture in the Tohoku region.
From a tiny town of Ninohe City, Nanbu Bijin has a big personality thanks to the owner Kosuke Kuji. His leadership through the Great East Japan Earthquake in 2011 along with leading the brand into international recognition has been documented in many forms including the movie Kampai! For the Love of Sake (2015). Their family crest symbol on the center of some of their updated labels is a testament to how they value historical knowledge while aiming for the new. They use unpasteurized well water, and single in-bottle pasteurization help create innovative flavor profiles not to be missed.