Established in 1717, Aoki Brewing Company is located in Minamiuonuma, Niigata prefecture, which happens to be one of the snowiest places in the world. The prefecture is known for slightly dry sake with a clean finish, but this brewery strives to make clean, “umakuchi” sake, bringing out more of the umami from the rice. Merchant and author Bokushi Suzuki is an ancestor of the brewery, and is said to have named their brand Kakurei, a word denoting longevity. Yukiotoko (yeti), another brand of sake they produce, is named after a character depicted in his book.
