MIYAVI SAKE was created by a Japanese guitarist, singer-songwriter, record producer and actor known as Miyavi, to promote the ultimate Japanese artistry that is sake. Once he met Tokubee Masuda, the 14th-generation president of Masuda Tokubee Shoten, in Kyoto in 2018, it became inevitable for him to share this craft with the world. Together, they are on a mission to create the ultimate sake experience. Miyavi wants to shine a spotlight on the beauty of traditional Japanese culture through this beverage, just as he has with his talents in various media such as music and the big screen.
