Dewasansan is arguably the coolest rice in town. Not only does Dewasansan have its own brand with strict rules to label it as such, it’s also got an incredibly jazzy theme song. The DEWA33 label is rigorous, requiring that all aspects of the sake be made from Yamagata products, and even then it undergoes a tasting board review to ensure that it meets the expectations of quality. It’s named after a mountain range in Yamagata prefecture, for which it was designed to thrive. Officially recognized in 1997, Dewasansan is highly prized as a junmai ginjo rice, giving the sake a smooth, soft and deep flavor.
